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Murph Marathon: Building a Digital Presence for an Inspiring Cause

At WhiteHorse Digital, we take pride in creating websites that not only look great but also serve as powerful tools for our clients. Murph Marathon was an exciting project for us because it was built from the ground up. Before this, they didn't have a website at all, making it challenging for them to share event details, engage with participants, and streamline sign-ups.

The Challenge

Without a digital presence, Murph Marathon relied heavily on word-of-mouth and social media for outreach. They needed a professional website that captured the intensity and dedication of their endurance event while making it easy for athletes to learn more and register. While all projects are exciting, this one was doubly so since Ben was doing this insane endurance challenge to raise money to build education infrastructure in Cambodia.

The Transformation

We created a streamlined, high-energy site with a bold design and clear CTAs (calls-to-action) to drive participation. The refreshed UX (user experience) now ensures athletes can easily register, access event details, and engage with the community. Throughout the process it was necessary to stay glued to the specific details that Ben and his team wanted. Richard from Hark Angels was embarking on the journey with him, so ensuring that the brand mirrored his precise image was very important.

Key Enhancements:

• Optimised navigation for seamless event registration
• Clean and modern UI with dynamic visuals
• Mobile-responsive design for on-the-go accessibility

The new site now serves as a central hub for the Murph Marathon community, making event organisation smoother and participation easier. And most importantly, we smashed the goals for the fundraising campaign, with Ben and his team raising over $50000 towards helping children in need in Cambodia.

Looking to build your brand's first website? Let's create something great together →

Visit the Murph Marathon website.